GEN:A Labs
Ottawa, Ontario
Write your name, then break the seal
The machine is waiting for you
The applied AI company · Ottawa
A day at the Never-Miss Desk
Nothing falls through.
Everything that matters waits for you.
Every call, text and form becomes a folder with what you need to act on it. The desk does the capturing. You make the calls that count.
Scroll or click the folders. Simulated example day; names and places are illustrative.
Basement leak · Orléans
Missed call answered by the desk
“Water's coming through the wall by the furnace.”
Captured
The ledger · Q2 2026
Most businesses haven't started.
The ones who do are measuring.
It's dark in here. Pull the lamp chain to read the books.
Source: Statistics Canada, Q2 2026 ↗Folio I · Businesses using AI
19.2%
of Canadian businesses used AI to produce goods or deliver services in the 12 months before the survey.
About one in five.
Turn ↷
Folio II · Construction
9.2%
of construction businesses did. Among the three lowest rates of any industry.
Plenty of room to lead.
Turn ↷
Folio III · What's in the way
10.6%
named cost as a barrier. 40% said AI isn't relevant to their business.
It's a proof problem, not a money problem.
Turn ↷
Folio IV · The ones who start
Measure.
Pick one workflow, write down today's number, change one thing, and measure again.
That's the whole method.
What we build
Five systems.
Each one starts with a number it has to move.
Tap a shape or a row to open a system, then press ▶ to watch it work.
An AI front desk that picks up when you can't, collects what you need to quote, books the visit and hands you a draft reply. It never promises a price or a date without you.
Example · Never-Miss DeskIdle- Water's coming through my basement wall.
- Sorry to hear that. Can I get your address and a few photos?
- Captured → sent to you for approval ✓
Documents are read, checked and entered once. Anything the system isn't sure about is flagged for a person instead of guessed.
The work between the quote and the yes, done on schedule in your voice. You see every message before it goes out until you choose otherwise.
Hands-on sessions built around your own documents and tasks, plus a plain-language AI use policy your team can actually follow.
For businesses ready to change more than one process. We build in stages, document everything and train an owner on your side.
Missed-call calculator
What does one missed call cost you?
First, a small test. Your phone is ringing. You're on a job.
Step 1 · Your numbers
Step 2 · Open the box
Your number is in the box. Move a slider and you'll hear it rattle.
An estimate from the numbers you entered, not a promise of results. The X-Ray measures your real figures.
How a project runs
Four steps up.
One number that has to move.
Click the first step to start climbing.
A short story
Let me tell you a story.
There's a scene in the film La Haine about a man who falls off a skyscraper.
On the way down, past every floor, he keeps telling himself: “So far so good.”
A lot of good businesses run exactly like that. Busy, growing, and one bad week away from a hard landing.
“How you fall doesn't matter. It's how you land.”
La Haine (1995), written and directed by Mathieu Kassovitz
We build the landing.
Who we build landings for
Owner-run businesses with 5 to 50 people.
Flip a card. Each one has a confession.
Pricing
Fixed prices. Written scope. No surprises.
We ran our own prices through the X-Ray. No hidden fees showed up.
Start here
Workflow X-Ray
$1,500
fixed · 1 week
Diagnostic of your operations and a written plan for the first workflow to change.
- On-site or remote sessions
- Where work waits, and what it costs
- Recommended first system, scoped and priced
- Fee credited in full if you build with us
Most requested
Never-Miss Desk
$2,900
setup + $349 / month
AI call, text and web-form desk for your business, managed and tuned by us.
- Answers, captures and books
- Draft replies you approve
- Weekly missed-lead report
- Month-to-month after 3 months
Most complete
Pilot Build
$7,500
fixed · 3–4 weeks
One workflow built, piloted and measured, then handed to your team.
- Any one system from our services
- 60 days of tuning included
- Before / after report on one agreed measure
- Runbook and team training
For growing teams
Build & Transfer
From $25,000
staged program
Several workflows on one roadmap, built in stages and handed over.
- Roadmap across departments
- Integrations and data clean-up
- Training for a named owner
- Sized to fit BDC LIFT financing, where eligible
Founding clients
We're taking five Ottawa businesses this fall. Your X-Ray fee comes off the build, and the Pilot Build is 20% off, in exchange for letting us publish your measured before/after as a case study.
- Care plan after handover: from $450 / month, cancel anytime. Never required.
- Registered non-profits: 15% off any fixed-price service.
- Prices in CAD before tax. Third-party software and phone usage are passed through at cost and shown in your quote.
How we set these prices
We benchmarked against published Canadian 2026 rates: AI audits typically run $1,500–$5,000, single-workflow builds $7,500–$15,000, and AI receptionist subscriptions $299–$499 a month before setup. We sit at the lower end because we're new and we'd rather earn the case study.
Proof
Built in our own shop first.
GEN:A Labs is founded by Cem Guler, who also runs an Ottawa bakery-café and a film production company. Every system we sell runs in a real business we're responsible for before it runs in yours.
We don't publish invented case studies. Our first measured results will appear here.
Funding
Money that can help.
We'll tell you honestly if it fits.
Questions
What owners ask us first.
Fog level100%
Every answer clears a little of it.
Do I have to change the software I use?
Usually not. We build around your phone system, inbox, calendar and the tools you already pay for. If something needs replacing, the X-Ray says so in writing with the cost.
Who owns the system when you're done?
You do. Accounts are created in your business's name, and you get a runbook and a trained person on your team. You can keep us on a care plan or not.
Will the AI talk to my customers without me?
Only in the ways you approve. By default, anything that commits you to a price, a date or a promise waits for a person to approve it.
What happens to my customers' data?
We use the minimum data a workflow needs, prefer Canadian or clearly documented hosting, and write down where data lives before anything goes live. We don't take on health records.
What if it doesn't work for us?
Every pilot has one agreed measure written into the scope and a checkpoint where you can stop. Whatever is built up to that point is yours.
Do you only work in Ottawa?
We're based in Ottawa and happy to be on-site across the region. Most of the work can also be done remotely anywhere in Ontario.
★ GEN:A Labs · Ottawa ★
We want
your missed calls
and your paperwork. You keep the weekends.
Start with one workflow
Where does your work pile up?
Thirty minutes, no slides. Tell us what waits in your business, and we'll tell you honestly whether AI is the right fix.
One last thing
Switching on AI
should feel like this.
One lever. No rewiring the whole building. Go on, it's the good kind of switch.